EMF’s “Unbelievable” Is Addictive ’90s Pop Music And Nostalgia Guaranteed

British alternative rockers EMF brought the sound to the world, making a breakthrough with the everlasting hit “Unbelievable” from 1990 in the UK, and 1991 in the US.

EMF’s “Unbelievable” peaked at number one in both the UK and US, winning over listeners with entrancing rhythms and soothing vocals that no one expected. The insanely catchy track remains a favorite, considered by many to be one of the greatest songs of all time.

This track about an unbelievably demanding girl was the band’s greatest success story, but the young rockers managed to produce two more Top 40 hits in the UK, racking up a total of nine appearances on the charts by 1995.

During its year of release and most of the nineties, EMF’s “Unbelievable” was played everywhere, raking in massive airtime throughout its time on the radio. Overplayed? Yes, but not once has it lost its addictive groove.

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